Millions of people around the world participated in the “Light the World” initiative during the Christmas season. The Church of Jesus Christ of Latter-day Saints launched the online initiative November 25 on mormon.org to invite people around the world to follow Jesus Christ’s example by serving others.

As part of its annual promotion effort, a giant billboard location in New York City’s Times Square was procured. To ensure maximum eye-catching potential, the size of the board was 75 feet high and 125 feet wide, covering a total of over 9,000 square feet.

With so much surface area, it was critical to select the best material, printing and finishing techniques to ensure structural stability, endurance in the harsh winter elements and color durability. Any kind of failure of the sign would be both embarrassing to the Church and potentially unsafe to the thousands of people that pass through the area daily.

Vision Graphics was proud to be selected as the production partner. According to Roger Hendrickson, Account Manager, Western Region, “The Church knows that we have done good work for them before. We have a good relationship and we help them make this important, media-critical effort a success. Additionally, I think they find us to be accommodating for meetings and press checks.”

He also mentioned Vision Graphics’ expertise in producing such a large graphic. “You can’t produce this entire graphic in one piece. We have to create print tiles and weld it all together, which is not as straightforward as it might sound. We have to match up all of the seams and account for any variances in the print process. We can’t have letters being out of alignment or a smile that bends at a seam. Our finishing group is really just wonderful at their job.”

With its prominent placement in Times Square, daily direct exposure was estimated to be in the tens of thousands. Over the campaign period, it is estimated that the sign was directly seen by more than a million people and tens of millions were exposed via social media, video and many other channels.

Vision Graphics is proud to have been selected over multiple years to produce the Times Square promotional campaigns for the church of Jesus Christ including the 2014 He Is The Gift, 2015 A Savior Is Born and 2016 Light The World efforts.

A beautiful story of family love was recently retold in the opening of Padeli’s in downtown Salt Lake City, UT. This new bistro offering “Street Greek” is owned by the same family that has grown the Greek Souvlaki chain into six prospering locations, and is a tribute to the man who started it all.

The boys (Frank, Leo and Chris) have created this new establishment is named for their father who first brought the Gyro to Utah more than 40 years ago. As the interior design was considered, they wanted to differentiate themselves from the established fast food chain and provide a more sophisticated, very Greek environment to enhance the dining experience. Their architectural firm WOW atelier worked with Vision Graphics and a street artist to create one-of-a-kind originals, portraying the Greek gods on the walls and ceiling.

Vision Graphics facilitated the interior decor in two ways. First, pressure sensitive vinyl was used to print coverings for doors and some walls. These productions were printed and installed by Vision Graphics.

The second item was different than our usual application. The artist who was contracted to provide a ceiling graphic did not want to paint “a la Michelangelo” – laying on his back. So, Vision Graphics worked with WOW atelier and the artist to find the best pressure sensitive substrate. The artist created his magic in an upright position, and Vision Graphics carefully hung that work of art on the ceiling.

Adding to the installation difficulty, the graphic was to be on piece and no seams would be allowed. Of course, no damage to this original artwork would be accepted, so the installation team had to demonstrate their very best skills to create the final look.

We invite all to visit Padeli’s at 30 East 300 South (Broadway) in downtown Salt Lake City to see firsthand how all of the pieces work together to create a beautiful, Greek, causal dining experience.

(Images of Padeli, Copyright WOW atelier 2015)

Utah State recently completed their 105,000 sq ft Aggie Recreation Center (ARC) after 7 years of planning, funding and building. The look and feel of the building were very important to the planners, who spent a great deal of time working on the interior design and environmental graphics.

“We’ve got the state of Utah in a building,” said Chase Ellis, campus recreation director at USU. “Because it looks like you’re coming in a slot canyon on the south entrance … it will take you on a walk through the environment we live in, but then I like that tell people, ‘You’ll be working out in an art studio, versus a gym.’”

To complete such an involved project, Utah State University turned to Vision Graphics, a provider of large and grand format products. Vision Graphics was hired to produce and install all of the graphics.

According to Gene Chambers, sales executive at Vision Graphics, “13,000 sq ft of wall coverings were produced as well as over 2,000 sq ft of window coverings.” Vision Graphics was also called upon to create, produce and install a custom element, the function of which is to give the feeling of being inside a yurt. This element was placed in the student lounge and offers a unique environmental element.

The installation of the graphics spanned a number of months as the construction of the different areas of the rec center was completed. The process began during the summer months when Vision Graphics was involved in the site surveys to create final measurements for the production-quality graphics.

For more information regarding the ARC, please visit: http://usustatesman.com/a-sneak-peak-at-the-new-aggie-recreation-center/

Vision Graphics has finished its annual update of the home of the Utah Jazz, Vivint Smart Home Arena.

By the time fans approach and enter the arena, the experience has already begun. The outer windows of the arena are covered with 5-story graphics depicting the players and the theme for the year. Inside, the arena is full of the team’s colors and imagery, all in an effort to create a feeling of excitement, loyalty and enthusiasm for the home team.

KSL reported on this major update of a Salt Lake City landmark, showing the work that was done to produce the outer window graphics and following through to the installation. Thousands of square feet of window space are updated each year to reflect the look and theme of the team.

The exterior window treatments are only a small part of the overall work. Each year, the interior treatments, including hanging banners in the hallways, floor graphics, column wraps, wayfinding and signage are updated, based on the players, the theme and changes in sponsorship.

This year’s production was significant as the arena sponsor changed from Energy Solutions to Vivint. When a change happens at this level, any visual element with the old sponsor’s branding has to be re-thought, re-designed and usually, replaced.

Few companies throughout the Intermountain West would be able to produce this size and volume of graphics, and Vision Graphics is proud to support the Utah Jazz with vibrant colors and crowd-pleasing graphics and elements.

Maverik, an aggressive owner-operator of convenience stores in the western states, has created a strong brand around “Adventure’s First Stop.” With locations in 7 states and employing over 4,000 people, Maverik is on an aggressive trajectory to reach 300 stores soon.

As part of the branding, Maverik is committed to building and operating locations that enhance the “adventure” message. Custom wall coverings are a major part of this overall focus. Maverik turned to the local custom wall covering specialist, SBR/Vision Graphics.

At the Clearfield location, the wall coverings were installed as part of a flash remodel, a re-decoration of an existing location which had not yet been updated to match the overall corporate look. SBR/Vision Graphics worked around the Maverik schedule to install the wall covering during actual hours of operation, without having to close the business for this installation activity.

One of the unique challenges was the beer cooler, a 150 sq ft room which was covered from floor to ceiling with materials made to perform in a near-freezing environment, with high humidity as a consideration. SBR/Vision Graphics was able to quickly install the vinyl substrate, allowing Maverik to quickly return their beer cooler to online status.

SBR/Vision Graphics sets itself apart by providing a full-service experience. SBR/Vision Graphics provides design services, production, installation and ongoing maintenance. In this case, Maverik produced all of the design work for the location, and placed the entire project with SBR/Vision Graphics.

Images and video below provide a sense of the scope of the project. We encourage you to visit the Clearfield Maverik location, or contact us for more information.